QSC unveiled its newest member benefit at Power Meeting XX - Marketing For The Quality Service Contractor - Planning That Works. This newest addition to the QSC list of products will be of big value to QSC members. It includes over 200 pages of marketing / advertising information, plus 3 active Excel spreadsheets for you to develop a plan, a budget AND track all the marketing you do. It will let you see where you spend your hard earned $$, where you focused your efforts and see what the results were. This is availble to QSC members on CDRom, and downloadable in the member area.


Review the steps in the process below:

Step 1: Defining the Vision/Mission of the organization/functional area of company.

Step 2: Define the Company Desired Core Values as they relate to Vision/Mission.

Step 3: Define the specific behavioral activities that correspond to the core values of the organization. This includes not just the philosophical business approach, but a much more detailed set of disciplined behaviors for HOW you behave in the market.

Step 4: Evaluate the current strategies - are they good/bad Conduct a Gap Analysis about current strategies with people processes, and operating planning capabilities in the organization.

These candid assessments will establish a framework for self-evaluation about the strategies, are they working, how well, any adjustments needed such as a delay, hold in the market, or change/add strategies.

Step 5: Establish the specific people processes the company needs to use to insure accountability, performance, development etc...

This occurs for each individual strategy. Overlap will naturally occur, yet it is important to overview each strategy to insure any areas of key people processes and development do not get left off the leadership review process for execution.

Step 6: Develop the specific, measurable operating template for each strategy to include:

1. The Marketing Operating Requirements
   
2. The Financial Operating Requirements
   
3. The Human Resource/Organizational Requirements
   
4. The Operations/Production Requirements
   

If you have 4 strategies, you will have at least 4 operating action plans:

The Specific HOW TO action steps must be defined for each strategy and this becomes the benchmark for the quarterly performance review, knowing full well there are quarterly milestones that must be met to account for performance, and the performance reviews will reflect the behaviors in all 4 areas, not just financial performance.

Step 7: Train and execute the leadership team of the company on the process.

Step 8: Begin Executing the process - quarterly reviews and feedback.